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There's not much going on in the Apple Vision Pro App Store
That is a problem

Apple Vision Pro App Poverty

The unrivaled potential of Apple Vision Pro

Since Apple announced the introduction of the Apple Vision Pro the tech community is in an uproar. The pre-orders of over 200,000 units not only reflect the immense market expectation, but also underline Apple's remarkable influence in the technology sector. A pioneering device in spatial computing, the Vision Pro integrates advanced virtual reality (VR) and augmented reality (AR) technologies, powered by VisionOS. This integration promises to merge the digital with the physical through a three-dimensional user interface, a novel approach that redefines interaction with technology.

The Apple Vision Pro offers an impressive array of features such as eye-tracking, spatial sound and sophisticated computer vision. These advances are not just technical achievements; they symbolize a leap towards creating immersive mixed reality experiences that could transform everyday life. From improving the way we work and learn to revolutionizing entertainment and social interactions, the potential applications are vast and varied.

The challenge of a limited app ecosystem

Despite the Vision Pro's innovative hardware and software capabilities, its success and benefits depend on the availability and variety of applications. The Vision Pro is currently facing an "app shortage". There are currently only 150 apps available for the Apple Vision Pro. This scarcity of apps could significantly limit the practicality of the device and hinder its integration into everyday life, limiting it to the status of a novel gadget rather than a transformative tool.

The lack of Vision Pro apps can be attributed to several factors. Firstly, the challenge is to develop for a new and complex platform. The user base of Apple Glasses is small. The mixed reality environment of the Vision Pro, combined with high expectations of the user experience, sets a high barrier to entry for app developers. In addition, the economic risk of investing in a new platform could deter developers until there is a clearer indicator of the device's market success.

The importance of a robust app ecosystem

To move beyond its current status as a novelty and become a standard in spatial computing, it is essential to maintain a robust app ecosystem. This ecosystem is important for several reasons:

  • Increased usability: A variety of apps would unleash the full potential of the device's AR and VR capabilities, making it a versatile tool for a variety of applications, from education to professional and recreational activities.
  • User loyalty: The novelty of technology can quickly wear off if there are no practical and engaging apps. Diverse apps will keep users coming back, increasing the value and lifespan of the device.
  • Market expansion: As more apps become available, different sectors such as education, healthcare and industry could find innovative uses for the device, expanding its market.


The need for a proactive approach from Apple


To realize the full potential of the Vision Pro and ensure it lives up to its potential as a transformative device in spatial computing, Apple needs to take a more proactive stance with developers:

Financial incentives

Offering subsidies or financial incentives to offset the cost of hardware and development tools could make the platform more accessible to a wider range of developers.

Technical resources

Providing comprehensive technical support, including advanced developer kits, detailed documentation and direct access to Apple's engineering support, can help developers overcome technical challenges more efficiently.

Support with marketing and sales

Helping developers market their apps through the Apple Store and providing prominent placements for outstanding Vision Pro apps can increase visibility and commercial viability.

Partnership opportunities

Establishing partnerships with technology leaders and academia can create synergies that benefit both Apple and developers, such as joint research, co-development and innovation labs.


The Apple Vision Pro is on the cusp of transforming spatial computing and mixed reality experiences. But for it to reach this potential, a concerted effort to expand its app ecosystem is critical. By fostering an environment that supports innovation and lowers the barriers to app development, Apple can ensure that the Vision Pro goes beyond the status of an innovative gadget and becomes an indispensable tool in our digital lives.must Apple


clarence dadson

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Clarence Dadson CEO Design4real