Augmented Reality Agency (AR agency) in Munich
AR, your brand tangible power.
Design4real develops augmented reality applications for companies: interactive product presentations, trade show experiences, learning applications, and webAR. As Augmented Reality Agency in Munich We support the concept, 3D content development, and testing on the intended devices.
The physical and digital worlds, connected in real-time
Augmented Reality creates interactive, immersive experiences in real-time. For companies, there are application possibilities along the entire value chain: from marketing and sales to product presentations and digital training.
An example is our AR experiences for German castlesArchitecture becomes accessible as a spatial 3D object on the smartphone. We are developing applications without the need for an app installation. WebAR in the browser.
Six Ways to Make Augmented Reality Work for You
Make products virtually experiential
Bring products to life in real-world environments. Customers experience them before they buy – this creates a deeper emotional connection.
Actively grasp complex concepts
Interactive AR elements enhance training and learning modules – in the classroom as well as in corporate training. AR promotes active learning.
Real-world gaming experiences
AR connects the physical and digital worlds in real time. Stories are told in the real environment – immersive and captivating.
Attention at every event
Immersive storytelling captivates your audience at trade shows and conferences, creating lasting brand experiences.
Augmented Reality directly in the browser
WebAR makes interactive experiences instantly accessible – without an app or technical hurdles. The bridge between virtual and real.
When AR and VR merge
More and more hardware is combining both technologies. Design4real is at home in both worlds and utilizes the full spectrum of immersive media.
Your all-inclusive service provider for XR & Metaverse
Top-tier technical know-how, years of experience in immersive media, and the passion with which we develop AR apps and VR applications for the highest demands. Whether you have a finished idea or are at the very beginning – we are the right partner.
Augmented Reality development
AR apps for every relevant platform
Every AR project ultimately reaches your target audience's devices through one of three channels. They differ not in quality, but in reach, tracking accuracy, and effort. We develop for all three – and will tell you in an initial consultation which one fits your goal.
The decision comes down to a single question: How many people should experience it – and how precise must it be?
Highest precision
ARKit for iOS
High-precision tracking on iPhone and iPad, including LiDAR support for exact measurement and occlusion. The best choice when an object needs to be placed true to scale and stable in space.
This requires app installation and app store approval.
Wide device base
ARCore for Android
Wide reach on Android devices ranging from entry-level smartphones to tablets. Useful wherever your target audience uses a mix of devices – such as in field service or manufacturing.
For this: Tracking quality varies depending on the device model.
Maximum range
WebAR
Instantly in the browser – completely without an app. A single QR code is enough, and the experience starts on both iOS and Android. The fastest way to campaigns, trade fair appearances, and product presentations.
The trade-off: less tracking precision than a native app.
Which path suits your goal?
Reach many people quickly
Campaign, trade fair, social media: WebAR. No installation, no barrier.
Working with millimeter precision in space
Machines, furniture, maintenance: native app with ARKit or ARCore.
Both
WebAR for reach, native app for the expert user – from a single 3D data set.
Valuable AR Knowledge for Your Business
3D Scanning & Gaussian Splatting
Gaussian-Splatting Workshop: Practice with and without XGRIDS scanners
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3D Scanning & Gaussian Splatting
XGRIDS Creator Data: Raw data access for professional 3D workflows
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3D Scanning & Gaussian Splatting
Gaussian Splatting with 360° Video: Workflow for large scenes
More »More about Augmented Reality
As an experienced AR agency, we develop customized augmented reality solutions for companies that make processes more efficient, strengthen customer loyalty, and make complex content visually tangible. Whether AR applications for marketing campaigns, virtual product visualization or interactive trade fair experiences, we accompany you from strategy to technical implementation.
Together we take your digital innovations to the next level. Get your free, no-obligation consultation now!
Augmented Reality (AR) is revolutionizing the way brands communicate with their audience. With the help of our AR agency, you can not only showcase your products, but bring them to life in real-world environments. This allows potential customers to experience products virtually before making a purchasing decision, thereby creating a deeper emotional connection.
Traditional education is being reshaped by AR. Training courses and learning modules are being enhanced by interactive AR elements that help learners understand and retain complex concepts more easily. Whether in the classroom or in corporate training, AR promotes active learning and engagement.
AR takes gaming to a new level by combining the physical and digital worlds. Players can interact with their environment in real time, leading to more immersive and exciting gaming experiences. With AR, stories can be told in the real world, increasingly blurring the lines between fiction and reality.
Capture the attention of customers and business partners at conferences, trade fairs, and other events. Thanks to professional Augmented Reality Development your vision actually becomes tangible. The right immersive storytelling captivates your audience and creates lasting brand experiences.
Experience with WebAR a new dimension of interactivity and bridge the gap between the virtual and the real world. Discover the surprising possibilities of Augmented Reality directly in the browser, completely without AR app and technical entry barriers. WebAR makes interactive experiences instantly accessible and opens up new ways for digital communication, presentation, and storytelling directly in your browser.
So far, AR and VR viewed as separate technologies, but an increasing number of companies are leveraging the potential of combining both technologies in their hardware. For example Meta and Pico. Design4real is at home in both worlds: We use the full spectrum of immersive media for your projects!
With Design4real, you have the right full-service provider in the field of XR and Metaverse by your side! There are plenty of good reasons for this: Our first-class technical know-how. Our many years of experience in the field of immersive media. Above all, however, our passion with which we Augmented Reality Apps and Virtual reality applications develop that meet the highest standards. We are the perfect partner to bring your project to life. Whether you already have a finished idea or are still at the very beginning of the process!
We are happy to share our experience and knowledge regarding Augmented Reality with you. In our blog, you will gain practical insights, current trends, and concrete application examples that show you how to use immersive technologies profitably for your business.
Design4real is your state-of-the-art agency, developing AR apps for all relevant AR platforms, from Microsoft HoloLens 2 over ARKit for iOS all the way to ARCore for Android, respectively for tablet and smartphone. With passion, first-class technical know-how, and more than 15 years of experience, we implement AR projects that meet the highest standards today and in the future.
Specialized AR solutions
- AR product configuratorConfigure variants, colors, and features directly in the real room.
- Augmented Reality Product PresentationMake full-size products tangible on-site, in sales, and at trade fairs.
- AR product visualization for businessesPresenting complex products clearly via smartphone or tablet.
All Important Information about Augmented Reality
AR blends digital content—3D models, animations, text, audio—into the real environment. The device captures the surroundings via camera and sensors, calculates the position (tracking), and overlays the content in real-time—on smartphones/tablets via screen or through AR glasses.
AR increases interaction and dwell time, makes complex products understandable, and reduces returns through 1:1 scale 3D product visualizations. Customers can test products in their own environment – this builds trust and improves the conversion rate.
The most common are iOS and Android smartphones/tablets with ARKit/ARCore support. For hands-free use cases, AR glasses (e.g., HoloLens, Magic Leap) are suitable. The choice depends on the target audience, use case, and budget.
Costs vary depending on the scope: simple WebAR experiences often start in the low five-figure range, while interactive app projects with custom 3D assets, tracking, and backends are higher. Drivers include 3D asset quality, number of features, platforms, and integrations.
Typical process: (1) Strategy & use case definition, (2) Concept & prototyping, (3) 3D asset production, (4) Development (tracking, interaction, UI), (5) Testing on target devices, (6) Rollout (App Store/Web) and (7) Monitoring & optimization.
Yes, WebAR runs in mobile browsers and can be used without installation, making it ideal for campaigns and rapid reach. Limitations lie in performance, tracking accuracy, complex interactions, and access to device sensorics compared to native apps.
Need advice? Contact us.
Whether you have a finished idea or just a first thought, we'll bring your digital innovations to the next level together. Free initial consultation, person-to-person.