New interaction possibilities through augmented reality
Augmented reality (AR) is revolutionizing the way brands interact with their customers. By combining the real and digital worlds, AR creates an immersive experience that goes far beyond traditional marketing. Here are eight innovative uses of AR in marketing:
1. product visualization
A key area where augmented reality is being used in marketing is product visualization.
Companies like IKEA use this technology to give customers a realistic picture of how their products might look in their own homes.
With an AR application, customers can select a piece of furniture and place it virtually in their room. This not only provides a better idea of the size, design and color of the product, but thus also helps to avoid incorrect purchases and improve the overall shopping experience.
2. interactive advertising
AR offers brands the opportunity to take advertising beyond the traditional format. For example, car manufacturers can create augmented reality ads that are
that allow users to virtually explore the inside of a car. These types of immersive ads can enhance the customer experience, building a stronger bond with the brand.
3. packaging enhanced with augmented reality
AR can help brands turn their product packaging into interactive platforms for customer experiences. By scanning the packaging with an AR app, customers can access a wealth of additional information about the product, find application instructions, or even play interactive games related to the product. Read more
4. print catalogs with augmented reality
AR can be used to enhance traditional catalogs. Customers can scan the pages of a catalog with an augmented reality app and see and interact with 3D models of the products. This can provide a deeper understanding of the product and increase purchase intent.
5. interactive shop windows
Augmented reality allows retailers to turn their storefronts into interactive displays. Customers can point their smartphone at a store window and use AR so that additional product information, videos and other interactive content can be seen. This technology can make window shopping an immersive experience and encourage customers to enter the store.
6. augmented reality at events and trade fairs
Events and trade shows can become a special kind of experience with augmented reality. For example, visitors can use a special AR app to virtually test a product or experience a service up close. This can help to increase the engagement and interest of visitors and anchor the brand in their memory.
7. virtual fitting
Augmented reality offers a new way of trying on clothes that is particularly useful in the fashion industry. Customers can use AR to virtually try on garments and accessories and see how they would look before making a purchase. This can increase customer satisfaction, reduce return rates, and improve the overall shopping experience.
8. gamification with AR of marketing campaigns
Last, AR can be used to gamify marketing campaigns and improve the customer experience. Companies could create an app that encourages customers to visit certain places or complete tasks to earn rewards. These types of AR-based games can increase customer engagement and build brand awareness.
Overall, AR in marketing offers a wealth of opportunities to create unique and immersive customer experiences. As this technology continues to evolve, we are sure to see many more innovative applications in the years to come. We recognize that an even larger interaction space with the customer can be created from the opportunities AR offers us mentioned here.