Invite online customers to AR experiences
WebAR-experience via social media, email marketing or directly from your website. Via link or directly embedded, your customers can access the application easily and quickly.
Here are some examples of how to bring online AR applications to users:
- AR-enabled websites: Companies can enhance their websites with AR elements to offer customers interactive AR experiences. With Web AR, customers can experience AR content directly through their web browser on their smartphones, without needing to download a separate app. This can be achieved by integrating AR libraries or frameworks into the website code.
- AR Apps Companies can develop dedicated AR apps and publish them in app stores (e.g., the App Store for iOS or the Google Play Store for Android). Customers can download these apps and install them on their smartphones to experience AR. These apps can be specifically tailored to a company's particular products or services.
- Social Media Platforms Some social media platforms already offer AR features within their platforms. Companies can create AR effects or filters that users can apply to their posts or Stories. These AR effects can increase brand awareness and encourage customer engagement with the brand.
- QR Codes: Companies can place QR codes on their website, in their marketing materials, or on their products. Customers can scan these QR codes with their smartphones to unlock AR content or AR experiences.
- Advertising banners and ads: Companies can integrate AR into online advertising banners and ads to engage customers in an interactive way and increase engagement.
- Email Marketing: AR can also be integrated into email marketing campaigns. Companies can include AR elements in their emails to guide customers to interactive content or AR experiences.
Case studies:
Design4Real has used Web-AR multiple times for digital Christmas greetings. Thanks to Web-AR, no extra app needs to be downloaded to enjoy the AR experience.
Here you can also see the difference between marker-based tracking and worldspace tracking in AR.
Marker-based AR tracking uses special markers or codes in the real-world environment to recognize and position virtual content. Worldspace tracking places virtual objects precisely in the real-world environment without markers.
Through an email campaign, even Clarence Dadson, CEO of Design4real, can be seen by customers in AR in the form of a 3D avatar. He explains the advantages of (web) AR and possible areas of application:
Are you interested?
Delivering AR online gives businesses the opportunity to engage their customers on new levels and create an impressive and unforgettable experience. By integrating AR into their online presence, businesses can increase brand awareness, improve customer loyalty, and boost conversions.
Contact Us, we as Augmented Reality Agency, can help you turn your AR ideas into reality. Our experts are here to help you develop customized AR solutions for your business. We’ll support you in implementing and executing your AR projects. Let’s work together to bring your ideas to life and create an impressive AR experience for your target audience.
