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Augmented Reality - Product Packaging

Augmented Reality - Product Packaging

A product packaging with Augmented Reality (AR) is an innovative way to impress customers with an interactive and engaging experience. AR enables digital content to be projected onto physical objects when viewed through an AR-enabled smartphone or tablet camera.

Opportunities to use AR in packaging:

Here are some ideas and suggestions on how to design a product packaging with AR:

1. storytelling:

AR packaging can tell an interactive story or a virtual journey that further introduces the product and its origins. Customers could navigate through different scenarios or historical events related to the product.

2. animated product descriptions:

Instead of just showing static information on the packaging, AR animations can visualize important product features or functionalities. This makes the packaging more interesting and informative.

3. interactive operating instructions:

Complex products could offer interactive AR instructions that show how to properly assemble or use the product.

4. social media integration:

Customers could use AR filters based on the packaging and share their AR experiences on social media. This makes the product go viral and extends the brand's reach.

5. gamification:

The packaging could contain AR-based games or puzzles that entertain customers and encourage them to interact with the product. The games could also allow customers to collect points or win prizes. This increases customer loyalty and can strengthen brand loyalty.

6. additional product information:

AR packaging can also display detailed product information, video instructions or recipe suggestions that go beyond the normal packaging.

7. convey environmental awareness:

AR packaging can provide information about the sustainability of the product and tips for environmentally friendly disposal. This promotes awareness of environmental issues and can position the brand as responsible.


It is important that the AR experience is easy to use and user-friendly. Therefore, there should be clear instructions on the packaging on how customers can activate the AR function. It can be easier for users Web-AR applications, since they do not require an extra app download. Thus, AR can be experienced directly in the browser.

Case studies:

In 2019, Coca-Cola introduced an AR application that allowed customers to experience immersive AR effects when scanning a Coke bottle or can. By detecting the AR markers using the mobile device's camera, computer-generated content was automatically activated in the Coca-Cola app. Customers were thus able to enjoy an interactive and engaging AR experience that brought the product to life and presented unique virtual content on the packaging.

Unlock Holiday Magic with Coca-Cola


Wine brand 19 Crimes also used AR to tell the story behind the 19 different labels on its wine bottles. Customers could scan the labels and experience interactive stories where the criminals tell about their crimes.

Are you interested?

Successful AR packaging can not only enhance product perception, but also increase customer loyalty and satisfaction. However, it is important that the AR function provides added value and is not perceived as a mere gimmick. Combining AR with high-quality and appealing packaging can increase the attractiveness and utility of the product and create a positive experience for customers.

As an Augmented Reality agency, we, at Design4real, can advise you extensively and work with you to find a customized solution for your own Augmented Reality - product packaging.

Contact us!

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