What exactly is WebAR?
A technology called WebAR, or web-based augmented reality, allows AR content to be experienced in a web browser. While traditional augmented reality (AR) experiences require the use of a specialized app, WebAR content can be accessed through the web browser. Use WebAR to expand your audience, benefit from low barriers to entry for your audience, and provide a seamless augmented reality (AR) experience.
Anyone with a reasonably modern mobile device and browser can view WebAR content without having to install special software. Comparatively, augmented reality experiences on the web are less expensive because they are easier to create. In addition, distributing WebAR is as easy as sharing a website, making it ideal for generating reach and creating viral content.
The key advantage of WebAR over more traditional apps is its potential ability to serve about twice as many people as AR apps. WebAR's explosive growth is due to its seamless user experience and borderless accessibility.
How do traditional augmented reality apps differ from WebAR.
App-based augmented reality is only accessible via app download and installation on iOS and Android smartphones. App-based augmented reality has disadvantages as it forces users to actively download an app and use additional resources such as storage space and data. For this reason, many people will choose to install an app Especially if it is an app with promotional content.
With Web AR, you can access the AR experience by simply scanning a QR code with your phone's camera.
Developing a new app can be a time-consuming and labor-intensive process. Many devices, including iPhones and the latest Pixel phones, have augmented reality capabilities. Using WebAR frees the creator from the burden of worrying about budget, distribution, and infrastructure of the respective devices to focus on the story.
Ads are one of the most successful segments of the market. By integrating augmented reality, we can create a more engaging and personalized experience.
How WebAR works
Web-based augmented reality (WebAR) relies on mobile devices to leverage their technical capabilities to correctly position and track virtual objects in perspective through sensors in the immediate physical environment. The use of computer vision and sensors enables WebAR experiences to implement target and object recognition, interactivity, digital movies, animated 3D objects, and more.
Better integration of device sensors such as accelerometers and magnetometers will be added to mobile browsers in the future, giving developers even more interesting and accurate tracking options in AR. Take a look at the four main aspects of WebAR discussed below to learn more about how it works.
Capture the space correctly
For WebAR to work properly, a mobile device's sensing technology must create a solid understanding of your actual environment so that 3D objects and augmentations can be positioned in your actual location. To create WebAR experiences, applications must first capture a surface using the built-in camera and assess the amount of lighting and area. As a result, properties such as light incidence and light intensity are applied to the three-dimensional object, in addition to the correct perspective placement of the 3D object.
CMS - Modern Content Management System!
Modern WebAR software is also based on modern cloud-based databases. To easily trigger AR events, several tools and platforms use cloud-based technologies. Image elements called markers are stored on the cloud system and when these images are captured by the camera of the cell phone, the respective AR application is triggered.
Advantages of web-based augmented reality
There are many advantages with Web Based Augmented Reality, from quick setup and to fast updates and flexible integrations. In summary, the advantages of WebAR:
● Massive exposure allows your ad campaign to reach millions of devices.
● No download is required for this app-free augmented reality (AR) browser experience.
● Constant interaction with your target group increases the attention of your brand
● Deployment can be fast because no app deployment is required