Design4real VR AR Agency
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Design4real VR AR Agency
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Immersive Media
VR / MR / AR

Immersive media is digital media that immerses the user in an interactive and real-world environment to provide a more complete and engaging experience. These include virtual reality, augmented reality, 360-degree video and other technologies. Leverage these new forms of media to create an exciting new advertising experience in VR, AR and 360° video.

Virtual Reality

Mixed reality

Augmented reality

AR Real Estate

What is the difference and what bring
immersive media your company?

We at Design4real are happy to explain the difference of immersive media: virtual reality, augmented reality and mixed reality.
and how you can effectively use these media for your marketing mix.

The extended reality spectrum in detail VR / MR / AR

VR

Complete immersion in a virtual world

Virtual reality transports the wearer of VR glasses into an artificially created virtual world. There are no limits to the imagination when creating virtual worlds - realistic, abstract or fantastic places can be created. This world can offer the user not only a beautiful view.

Furthermore, it is possible to interact with interactive objects or to change the entire virtual environment with an executed action. Wearing VR glasses gives the illusion of being in the middle of the action in the virtual world - this effect is called immersion. If virtual worlds are staged convincingly, users can expect emotional and physical reactions. Read more...

AR

The virtual augmented reality

In augmented reality, virtual elements extend the real world. An additional layer of information is projected onto the live camera image of an AR-enabled device, such as a tablet or smartphone.

This additional information enriches the reality e.g. with real objects, diagrams or information boards and explains the special features of products, sights, complicated machine technology and much more. Read more...

MR

Interaction of real and virtual world objects

Mixed reality is in and of itself the mixture between AR and VR. Similar to augmented reality, impressive holograms are projected into a real environment. However, a completely different hardware is used here - namely the HoloLens developed by Microsoft. In contrast to virtual reality, the real environment is visible here.

The advantage to classic augmented reality is that the user does not have to hold any disturbing devices in his hand and the control is done by voice or gesture control using an integrated camera system. The main difference to AR is that in mixed reality the objects of the real and virtual world can interact with each other. Microsoft coined the term Mixed Reality (MR) for this. Read more...

Where are immersive media used?

Immersive
Marketing

Expand your marketing mix and take your customers into your own brand world.

Tourism and sightseeing

Allow your customers to experience the future vacation destination up close in 360° even before booking.
learn more

VR/AR
Trainings

Train your employees more effectively and affordably with VR/AR training.
learn more

AR and VR in Healthcare

AR and VR have become indispensable in many areas of medicine and are being used successfully there.

Infotainment

Inform and entertain your customers through VR/AR applications of your products, even after the sale.

Documentations

Nothing gets under your skin more than feeling right in the middle of it. With immersive media, you can move your audience even more.

Where Are Immersive Media Used?

What is immersion, anyway?
If you want to know more about Immersion, click here.

Do you need advice? Contact us.

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