360 Degree Hockey View

You can't get more ice hockey on screen: For the EHC Red Bull Munich we have realized an exclusive 360-degree video clip that transports fans directly into the action of a game day at the Olympia Ice Stadium – from the locker room to the ice and into the stands.

Project Profile

• Customer: EHC Red Bull Munich
• Application Area 360° Video Content for Digital Channels
• Technologies: 360° Video Production
• Location: Olympia Ice Stadium Munich

Challenge

Fans shouldn't just passively watch a game day like a classic video, but should be able to decide for themselves where they look – from the locker room, directly from the ice, and from the stands.

Solution

A continuous 360-degree clip that is freely navigable:

• Exclusive Perspectives from locker room, rink, and penalty box on a game day
• Free navigation by mouse On Desktop – Users control where they look themselves
• Mobile control via motion A smartphone in landscape and full-screen mode is sufficient to look around the Olympic Ice Stadium freely.
• No additional equipment needed – playable directly in the video player

Result

Fans of EHC Red Bull Munich received an unprecedented, immersive look at a game day – interactively experienceable on desktop and mobile devices, completely without a VR headset.