THALES | 5G AR EXPERIENCE

Agency: Design4real, Munich

Client: Thales

Project goal:

Innovative AR solution for Thales

On behalf of the defense and security group Thales, Design4real has developed a fascinating Augmented Reality (AR) application that functions smoothly on both mobile devices and PCs. This application was designed with a clear focus on maximum scalability, allowing it to be used flexibly in classic desktop mode without AR support, at trade fairs, and at the point of sale. In addition, the application offers the opportunity to experience it on smartphones and tablets with AR functionality—both with or without image markers.

Challenge:

Design4real faced the challenge of transforming Thales' use cases, which previously existed only in PowerPoint presentations, into emotional and vibrant AR animations.

Result:

Focus on versatility and user-friendliness

An outstanding feature of this application is its versatility. It can be used both with and without image markers, which allows the Thales sales team to print the QR code on giveaways without limiting the functionality of the application. Since it is a Web AR application, it works easily via the browser and no app installation is necessary.

AR animations for 5G use cases

The core of the application lies in presenting the exciting world of 5G technology. Design4real faced the challenge of transforming Thales' use cases, which previously only existed in PowerPoint presentations, into emotional and vibrant AR animations. These animations can be placed and experienced by users in their own environment, conveying the technology in a tangible and engaging way.

Fascinating 3D worlds for a new experience

The result of this creative work is fascinating miniature 3D worlds populated by a multitude of animated 3D characters. A total of five different use cases related to 5G technology were implemented, which can be experienced in an impressive way by scanning the QR code with a mobile phone. This innovative solution offers an exciting way to explore and understand the world of 5G technology.

Feel free to try the application here from

Let us advise you.

Are you interested in developing a virtual reality or 360° application? You may still have questions about budget and implementation. Feel free to contact me.

I'm looking forward to seeing you

Clarence Dadson CEO Design4real