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What you need to know about Meta's Spark AR

spark ar

Spark AR - Augmented Reality on Facebook, Instagram and Messenger


Augmented reality (AR) has grown in popularity in recent years, offering exciting opportunities to seamlessly integrate digital content with the real world. One powerful platform that helps developers create AR experiences is Spark AR. In this article, we will provide a comprehensive overview of Spark AR and explain how it can be used to create engaging and interactive AR experiences.

What is Spark AR?

Spark AR is a platform developed by Facebook that allows developers to create AR experiences for multiple platforms, including Facebook, Instagram, and Messenger. With Spark AR, developers can add 3D objects, animations, visual effects, and interactive elements to the real world to create immersive AR experiences. Link to Spark

Spark AR features and tools:

  • Effects and filters: Spark AR provides a variety of effects and filters that developers can use to design AR experiences. These include face filters, environment filters, and interactive 3D objects.
  • Patch Editor: Patch Editor is a visual tool that allows developers to create AR effects without having to program. It allows connecting modules to create complex interactions and animations.
  • Scripting: For developers who want to have advanced features, Spark AR provides the ability to use JavaScript-based scripts to implement custom logic and interactions.
  • Test and preview: Spark AR has a built-in preview feature that lets developers test their AR effects in real time and see how they work on different devices and platforms.


Limitations of Spark AR:

Although Spark AR is a powerful platform, there are some limitations that developers should consider.

Limited file size:

Spark AR has a limit on the file size of AR effects. These are limited up to 4MB depending on the target platform (Instagram,Facebook AD and Messenger). This means that developers will need to optimize their resources such as 3D models, textures, and animations to ensure that their effects do not exceed the given file size limit. This will affect the complexity and detail of AR effects.

Lack of possibility of forwarding:

Another limitation of Spark AR is that it does not provide a direct way to integrate redirects or links into AR experiences. This means that users cannot be redirected directly to a specific web page or action after interacting with an AR effect. Developers must find alternative methods to direct users to external content or actions.

It is important to consider these limitations and find creative solutions when designing AR experiences with Spark AR to still ensure engaging and smooth user experiences. Despite these limitations, Spark AR remains a robust AR content creation platform that offers developers a wide range of options for creating innovative and immersive AR experiences.


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