Design4real VR AR Agency
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Design4real VR AR Agency
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Real places as photorealistic digital experiences

Modern 3D scanning techniques allow for the digitization of real places, spaces, and objects much faster and more realistically today than just a few years ago.

Especially Gaussian splatting opens up new possibilities for experiencing real-world environments photorealistically, spatially, and interactively – in the browser, in VR, at events, or in interactive applications.

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Really experience spaces

No jumping between panoramas – users move freely through the scanned environment and experience scale, depth, light, and materiality.

Millions of pixels in space

Gaussian Splatting reconstructs real places as a dense visual 3D representation – no modeled polygons, but a real sense of space.

Real-time & performant

Compared to older NeRF approaches, Gaussian Splatting is significantly faster and, in many cases, can be rendered directly in real-time – even in a web browser.

Technology

What is Gaussian splatting?

Gaussian Splatting is a modern method for photorealistic 3D reconstruction. It reconstructs a real location from many images, videos, or scan data. The result is not a classic 3D scene with modeled polygons and textures, but rather a dense visual representation of millions of small pixels in space.

Especially in complex spaces, architecture, historical sites, or detailed environments, the result often appears more natural than classic 3D models. Lighting moods, surfaces, and spatial impressions are rendered very convincingly.

Technically, the workflow is based on Radiance Field Technologies like NeRFs and 3D Gaussian Splatting. Compared to older approaches, Gaussian Splatting has become widespread primarily because it can be processed significantly faster and can be rendered in real-time in many cases.

Design4real creates high-quality 3D scans for businesses, museums, architecture, Tourism, Industry and Brand Communication. Digital spaces arise from real places., in the browser, in virtual reality, at events or can be used in interactive applications.

✨ Gaussian Splatting

Photorealistic representation, free space navigation, real-time rendering. Optimal for visual presentations and immersive VR experiences.

📐 Photogrammetry

Classic 3D models with clean geometry. Useful when measurable, editable geometry is needed – e.g., for CAD or technical further processing.

360° Virtual Tour

Simple, fast, widely used. Suitable when fixed points are sufficient. Offers no real freedom of movement in space.

🔗 Combined Workflows

In many projects, we combine multiple methods – e.g., LiDAR data with Gaussian Splatting pipelines.

Procedure comparison

The right technical approach for your project

Not every project needs the same workflow. We will honestly advise you which method – or which combination – makes sense for your project.

Areas of application

✨

Gaussian splatting

The most modern method for photorealistic room rendering. Particularly strong with complex lighting moods, detailed surfaces, and atmospheric interiors.

  • →Highest visual quality & photorealism
  • →Free navigation in space
  • →Real-time display & browser-based
  • →VR and WebGL enabled
Recommended for visual presence

Ruler

Photogrammetry

Classic 3D reconstruction based on polygons and textures. Editable 3D model for technical applications, measurability, and further processing.

  • →Clean Geometry & Topology
  • →Measurability & Technical Evaluation
  • →Post-processing in 3D software
Ideal for CAD & Technology

🌐

360° tour

Fast, inexpensive, and widely used. Displays fixed viewpoints as panoramic images. Spatial freedom of movement and depth effects are limited.

  • →Quick implementation
  • →Broad browser compatibility
  • →No free space navigation
Simple & Established

Was ist 3D-Scanning gut für?

Whether it's a hotel, museum, industrial plant, or brand space – real locations can be digitized to a high standard today and used for a wide range of purposes.

Virtual tours

Present hotels, showrooms, and exhibitions as interactive 3D experiences. Visitors experience the location more spaciously and naturally. → Hotels, Showrooms, Event Venues

Museums & Culture

Digitally capture historical spaces and exhibits and make them accessible online, in VR, or as interactive exhibits. → Museums, galleries, archives

Architecture & Real Estate

Photorealistically document buildings and interiors for presentations, marketing, and archiving. → Architecture firms, project developers

Industry & Technology

Visualize machinery and production facilities as interactive digital twins. → Manufacturers, plant engineers, logistics

Tourism & Location Marketing

Present destinations and attractions in a photorealistic way. → Tourism organizations, regions, cities

Events & Brand Communication

Digitally preserve pop-up stores and trade show booths. Turn a one-time location into a long-term digital asset. → Brands, event agencies

Our Workflow

From planning to the finished application

Design4real accompanies you from the initial consultation and on-site setup to the finished web, VR, or XR application.

1

Consulting & Planning

The objective, location size, lighting conditions, target platform (web, VR, app), and target audience will be clarified together.

2

On-site recording

LiDAR scanners, 360° cameras, drones, or combined workflows. Lighting and stable recording conditions are crucial for later quality.

3

Data processing

Extract images, calculate camera positions, clean datasets, and combine LiDAR, 360° material, and drone footage as needed.

4

Optimization for deployment

For web, VR headset, mobile devices, or event installation. Data is specifically adapted to the target platform.

5

Publication & Integration

Web link, VR app, or embedded viewer—including hotspots, audio, navigation, UI, and multilingual support.

For what purpose are we scanning?

Which areas should be covered? Lighting conditions and accessibility? Should the scan run in the browser, in VR, or in an app? We will clarify these questions before the first recording day.

⚙️ What technology is used?

LiDAR for depth data, 360° camera systems for indoor use, drones for outdoor use, and photogrammetry for objects—often used in combination, depending on the project.

📦 What's included in the delivery?

A ready-to-use Gaussian Splat viewer, embedded on your website or as a standalone app – including navigation, hotspots, and technical documentation.

Why design4real

Scan as a starting point – not as an end product

We view a 3D scan not merely as a dataset, but as the starting point for a digital experience. Depending on the objective, this can result in a virtual tour, a VR application, a web presentation, or a component of a larger XR production.

  • Check mark
    10+ years of XR experienceVR, AR, WebGL, real-time visualization, and XR production—going far beyond simple 3D scanning.
  • Check mark
    Combined Scanning WorkflowsLiDAR, 360° cameras, drones, photogrammetry, and Gaussian splatting pipelines—depending on the requirements.
  • Check mark
    Optimization for every target platformWeb, VR headset, mobile devices, event installation – we tailor the data specifically.
  • Check mark
    Content & UI IntegrationHotspots, audio, navigation, videos, multilingual support—all from a single source.
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    From consulting to live operationWe deliver the finished application, including hosting and support – no raw data handover.
  • Check mark
    Technologies with differentiation potentialGaussian Splatting stands out visually from traditional 360° tours.

Frequently Asked Questions

Frequently Asked Questions about Gaussian Splatting

A classic 3D model consists of geometry, polygons, and textures – it is modeled and can be used for technical applications or CAD workflows. Gaussian Splatting reconstructs the real environment from many shots and represents it as a dense visual 3D representation. The result often appears photorealistic but is not a classic polygon model.

Not fundamentally – both have different strengths. Photogrammetry is better when clean geometry or measurability is needed. Gaussian Splatting excels in realistic visual representation, atmosphere, and immersive presentation. We often combine both methods in our projects.

Yes, Gaussian Splatting data can be prepared for VR experiences. The prerequisite is targeted optimization so that the data runs performantly on the respective headset. Design4real has many years of experience with VR applications.

Yes – depending on the size and optimization, a Gaussian Splatting experience can be displayed directly in the browser, without installation or apps. Interesting for website integration, marketing, or virtual tours.

Yes. Outdoor areas can be captured using 3D scanners, cameras, 360° systems, or drones. Lighting, weather conditions, and careful recording planning play an important role.

The costs depend on size, complexity, detail quality, target platform, and desired additional features. After a brief conversation, we can provide a good estimate of the effort involved.

Gaussian Splatting is primarily a visual method. For precise measurements or CAD workflows, LiDAR, point clouds, or classic photogrammetry are better suited. In many projects, we combine these data.

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Make your location digitally experienceable

Would you like to make a location, building, exhibition, or special environment accessible as a photorealistic 3D experience? Design4real guides you every step of the way—from the initial consultation and on-site assessment to the finished web, VR, or XR application. After a short discussion, we can accurately assess which workflow is suitable for your project.

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