Virtual showrooms and museums with 3D Gaussian splatting: the future of immersive experiences

Virtual showrooms and museums with 3D Gaussian splatting: the future of immersive experiences

3D Gaussian Splatting revolutionizes the representation of digital spaces - with photorealistic quality and interactive Possible applications. Whether in the E-commerce, in Cultural institutions or virtual museums - The possible applications are manifold.

Introduction: Rethinking immersive spaces

The Digitization has in the area of Exhibitions and Product presentations has gained considerable momentum in recent years. Classic 3D models however, often reach their limits - be it in terms of Realism, Amount of data or Production costs. This is exactly where 3D Gaussian Splatting a new Visualization technologythe photorealistic 3D scenes with astonishing ease.

Virtual showrooms and Museums benefit particularly from this method, as it combines high-quality presentation and ease of use. For The company and Cultural institutions This offers innovative access to new target groups - whether via Web browser or XR glasses.

What is 3D Gaussian splatting?

3D Gaussian Splatting is a new type of Rendering processwhich is not based on traditional polygon meshes, but on the projection of thousands of small, transparent dots (so-called "Gaussians") in the 3D space. Each of these points carries information about position, color, size and density - their superimposition creates a dense, realistic image.

Compared to Photogrammetry or classic Mesh methods Gaussian splatting offers several advantages:

• High visual quality with comparatively low computing effort
• Fast creation realistic 3D scenes - already based on video material
• Real-time capabilityalso on mobile devices or in the web browser
• Platform-independent usee.g. in WebXR, VR, AR or classic websites

The technological breakthrough came 2023when research groups published new algorithms that Real-time rendering and a High image sharpness made this possible. Since then, 3D Gaussian splatting has been increasingly used in the immersive media, Architectural visualization and digital twins used.

Virtual showrooms: Presenting without limits

In the E-commercethe Architecture and in the Distribution virtual showrooms are no longer a vision of the future - they are becoming reality. 3D Gaussian splatting takes these applications to a new level by offering a previously unattainable visual authenticity supplies.

Advantages for companies

• International presence be: Customers can experience products and spaces around the clock and around the world
• More emotional purchasing decisions: Realistic representations increase confidence in the product
• Reduction of physical costs: No need for expensive trade fair stands or stationary showrooms
• Flexibility in product maintenanceModels can be updated with little effort

Technical procedure

1. Data acquisitionVideo recordings of the object are made using a camera (e.g. Lixel K1) or smartphone.
2. ReconstructionSpecialized tools generate the Gaussian splat representation from the material.
3. IntegrationThe results can be integrated into web applications, VR platforms or AR apps.

This allows, for example Car models, Furniture, Architectural projects or Technical devices in the room - interactive, scalable and visually convincing.

Virtual museums: preserving culture digitally

Also in the museum area 3D Gaussian Splatting opens up new paths. Cultural venues are often faced with the balancing act between physical preservation and digital accessibility. The new technology offers a high-quality solution for Exhibits to be archived, presented and made accessible to a broad public.

Relevant use cases

• Digital reproductions sensitive objects (sculptures, historical rooms, architecture)
• Virtual tours through temporary or no longer accessible exhibitions
• Accessibility: People with disabilities can experience content regardless of location
• Interactive learning modules for the education sector, directly integrated into museums or online portals

Practical examples from the work of Design4real

XR Hub Munich

For the XR Hub location in Munich, a complete 3D scan was carried out using Gaussian splatting created. Visitors can move digitally through the premises and get a realistic impression of the open working environment, exhibition areas and meeting rooms. The scene is available directly on the web and can also be accessed with mixed reality headsets - an ideal solution for Innovation centers and Function rooms.

Moorish kiosk

This architectural gem was created by our LIDAR-supported camera and the use of 3D Gaussian splatting. The filigree oriental structures, mosaics and play of colors can be experienced digitally in a particularly impressive way. This realization not only serves the Presentationbut also the long-term documentation of a one-time cultural monument.

Conclusion: Realistic digital rooms - easily accessible

3D Gaussian Splatting enables a new form of immersion. In contrast to classic 3D models or 360° photos, this technology offers a photorealistic representation with little technical effort. The resulting Showrooms and Museum rooms are not only impressive, but also economically feasible - both for Medium-sized company as well as for Cultural enterprises.

Whether as a digital extension of an existing offer or as a new form of presentation in the digital space: Virtual environments with 3D Gaussian Splatting are more than just a trend - they are a real Added value.

Would you like to make your exhibitions or products an immersive experience?
Talk to us - we will be happy to advise you on individual options and technical setups.