Virtual reality and data protection: opportunities and challenges for companies

What personal data do VR headsets collect?

Modern VR headsets are equipped with a variety of sensors to enable immersive experiences. However, potentially sensitive data is also collected in the process:

Biometric data

• Eye movements and pupil size (Eye tracking)
• Facial expressions (Face tracking)
• Hand movements (Hand tracking)

Movement and usage data

• Body position and movements
• Interactions with virtual objects
• Location and environment detection (room scanning)

This data allows conclusions to be drawn about the behavior and preferences of users, which is particularly relevant for companies under data protection law.

The data protection issue with meta headsets

Meta's VR headsets, such as the Meta Quest series, are often criticized for collecting extensive data. One central aspect is the Constant connection to the Internetwithout a data protection-compliant system such as Meta for Work is required.

Constant WLAN connection and data transmission

Without Meta for Work the Meta Quest expects to be permanently connected to the WLAN. It remains unclear what data is transmitted to Meta, including:

• Usage and transaction data
• Ambient information (room scanning)
• Interactions with apps

Data protection by Meta for Work

The use of Meta for Work provides a remedy by restricting data flows and making them more controllable. Companies can work locally, regulate transferred data and introduce access controls.

Data protection with the Apple Vision Pro

The Apple Vision Pro stands out with its mixed reality capabilities and a strong data protection concept. Data like Eye tracking-Information is processed locally and does not leave the device. Nevertheless, there are limitations, as the glasses store comprehensive environmental data and are integrated into a closed ecosystem.

Alternative solutions for companies

For data-sensitive applications, devices such as the Pico 4 Ultra Enterprise or the HTC Vive privacy-friendly alternatives:

• Pico 4 Ultra EnterpriseLocal data processing, no mandatory account creation and customizable management options.
• HTC ViveTransparent guidelines and support for open platforms for more control.

Conclusion

Virtual reality offers immense opportunities, but harbors data protection risks. Companies should rely on solutions such as Meta for Work or alternatives such as the Pico 4 Ultra Enterprise and HTC Vive consider using the advantages of VR technology while protecting privacy.