Virtual Reality and Augmented Reality for tourism

The integration of VR into tourism has permanently changed customer expectations. Instead of simply browsing through photos and traditional advertising brochures, interested parties can experience tourist highlights immersively via virtual reality technology and get a unique picture of their potential travel destination. Virtual reality makes it possible to explore sights, hotels or experiences in a realistic virtual environment before the actual trip. This not only increases the likelihood of booking, but also builds genuine trust in the offers. Companies that rely on future-oriented technology and invest in virtual reality in particular create decisive competitive advantages. In contrast to purely text or image-based presentations, virtual reality and VR offer emotional depth: users experience an authentic impression of the vacation destination from the comfort of their living room and can try out individual routes or view hotel rooms virtually. Tourism also benefits because the experiences are presented in a modern and tangible way at trade fairs, on tourism platforms or social media channels, thus achieving a new level of customer appeal. As a result, virtual reality is setting new standards for how travel is discovered and experienced - a development that will benefit the entire tourism industry in the long term.