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XR Trends 2023:
The future of virtual reality and augmented reality

XR Trends 2023

1. AI conquers the XR world

One of the most important developments in the XR sector is the increased use of artificial intelligence (AI). AI has already made its way into many areas and will now also revolutionize the XR world. The integration of AI algorithms will enable advanced interaction capabilities and personalized experiences in VR and AR. By combining AI with XR, virtual worlds can be made even more realistic and immersive.

One example of the use of AI in XR applications is speech recognition. By using voice control, users can interact with virtual objects and perform complex tasks without having to use physical input devices. AI-driven chatbots and virtual assistants also improve customer service and enable personalized interactions with customers in VR and AR environments.

Meta Quest 3
The Meta Quest 3 - Combines AR and VR capabilities

2. AR and VR grow together

The convergence of AR and VR is another development in 2023. Until now, AR and VR have been considered separate technologies, but more and more companies like Meta and Pico are focusing on the potential of combining the two technologies in their products. By using mixed reality technologies, users can enjoy both AR and VR experiences and seamlessly switch between the two modes. 

On display at Meta Connect were the new features of Meta's new Quest 3 headset, which include two front-facing full-color cameras and a depth sensor that allow users to see their surroundings through the headset in real time and interact with digital objects overlaid on the real world. Several virtual projections were demonstrated during the demonstration. You can play a virtual board game on your real table or use your real furniture as cover from virtual enemy fire. An upcoming Stranger Things game will place portals to The Upside Down on the walls and ceiling. This kind of virtual integration opens the door to so many kinds of experiences not previously possible in VR.

The union of AR and VR opens up new opportunities for developers and investors. It creates a fertile foundation for the development of new apps and solutions. The use of mixed reality headsets not only enables a broader range of XR experiences, but also promotes collaboration between AR and VR developers.

3. new slim VR / AR headsets

The development of AR headsets is also a big step forward. Until now, AR glasses were still quite bulky and expensive, which limited their distribution. However, with advances in technology, AR headsets are becoming more powerful, compact and affordable. It is expected that AR headsets with passthrough as a core function will come onto the market, which will significantly expand their application possibilities.

The enhanced AR headsets allow users to see and interact with virtual objects in their real environment. This opens up a wide range of potential applications in education, gaming, e-commerce and more. With the breakthrough of AR headsets, AR technology becomes accessible and experienceable for a wider audience.

4. smart glasses for everyday life

The development of smart glasses that can be worn in everyday life will also make great progress in 2023. In contrast to bulky AR headsets such as Hololens, smart glasses are lighter and less conspicuous than sunglasses. At Meta Connect 2023, in collaboration with EssilorLuxottica, the next generation of Ray-Ban Meta Smart Glasses were unveiled. These are redesigned from the ground up, with improved core features from the first generation and new, previously unreleased features. Pricing starts at $$299. The glasses allow first-person perspective movies to be recorded through voice commands and streamed directly to social media. These smart glasses will also be able to recognize objects and translate foreign languages instantaneously thanks to computer vision. 

5. the smartphone as an AR machine

The smartphone will continue to play an even more important role in the XR world in 2023. With the steady advances in smartphone technology, these devices are becoming more powerful and offer a better AR experience. New chips, high-resolution displays, advanced camera systems, and fast connectivity are all contributing to the smartphone becoming the ultimate AR machine. Technologies like WebXR Apiwhich will soon be supported by all major browsers, will soon make it possible to deliver AR and VR applications via the browser that are in no way inferior to native apps from the app store in terms of graphics performance and interactivity. The widespread use of smartphones worldwide makes it possible for a broad mass of people to enjoy AR experiences. AR apps and games are becoming increasingly popular and offer users immersive and interactive experiences. As developments in the smartphone sector progress, AR technology will become even more integrated into everyday life.

6. the is one more thing: Apple Vision Pro

Apple has unveiled the lag-anticipated Vision Pro mixed reality headset, which is expected to launch in early 2024. These augmented reality glasses use advanced display and computing technology to overlay 3D objects and plain text into physical space. With a twist of a knob, a virtual reality mode can be activated to completely replace the environment and create a customizable workspace or private cinema experience. The Vision Pro follows this trend, offering a more compact and lightweight option compared to current mixed reality headsets. It also offers a significantly sharper image and enhanced graphics thanks to recent advances in micro OLED display technology and 4K resolution. With Apple's expertise and innovation, the company is well positioned to bring spatial computing to the mainstream market. We're excited.


The XR industry faces a promising future of technology innovation and new application possibilities. The convergence of AR and VR, the innovations in ergonomics of AR headsets and the further development of smart glasses and smartphones in terms of AR capabilities will continue to drive the rapid development of augmented reality.