3D Gaussian splatting is revolutionizing the presentation of digital spaces - with photorealistic quality and interactive application options. Whether in e-commerce, cultural institutions or virtual museums - the possible applications are diverse.
Digitalization has gained considerable momentum in the field of exhibitions and product presentations in recent years. However, classic 3D models often reach their limits - be it in terms of realism, data volume or production costs. This is precisely where 3D Gaussian Splatting comes in: a new visualization technology that enables photorealistic 3D scenes with astonishing ease.
Virtual showrooms and museums benefit particularly from this method, as it combines high-quality presentation and ease of use. For companies and cultural institutions, this offers innovative access to new target groups - whether via web browser or XR glasses.
3D Gaussian Splatting is a new rendering method that is not based on traditional polygon meshes, but on the projection of thousands of small, transparent dots (so-called "Gaussians") in 3D space. Each of these dots carries information about position, color, size and density - their superimposition creates a dense, realistic image.
Compared to photogrammetry or classic mesh methods, Gaussian splatting offers several advantages:
The technological breakthrough came in 2023, when research groups published new algorithms that enabled real-time rendering and high image sharpness. Since then, 3D Gaussian splatting has been increasingly used in the field of immersive media, architectural visualization and digital twins.
In e-commerce, architecture and sales, virtual showrooms are no longer a vision of the future - they are becoming a reality. 3D Gaussian splatting takes these applications to a new level by delivering unprecedented visual authenticity.
This allows, for example, car models, furniture, architectural projects or technical devices to be experienced in space - interactively, scalably and visually convincingly.
3D Gaussian splatting also opens up new avenues in the museum sector. Cultural sites are often faced with the balancing act between physical preservation and digital accessibility. The new technology offers a high-quality solution for archiving and presenting exhibits and making them accessible to the general public.
For the XR Hub location in Munich, a complete 3D scan was carried out using Gaussian splatting created. Visitors can move digitally through the premises and get a realistic impression of the open working environment and exhibition space. The scene is available directly on the web and can also be accessed with mixed reality headsets - an ideal solution for Innovation centers and Function rooms.
This is a modern rendering process that displays real scenes in high quality as point clouds (Gaussians).
It is faster, saves resources and delivers photorealistic results with less effort.
For virtual product presentation, customer loyalty and as an alternative to physical trade fairs or stores.
Yes, it is ideal for archiving, presenting and digitally indexing cultural content.
A camera, suitable software tools and a platform for web, VR or AR integration.
Are you interested in developing a virtual reality or 360° application? You may still have questions about budget and implementation. Feel free to contact me.
I am looking forward to you
Clarence Dadson CEO Design4real
