WebAR - Augmented Reality
This is how it works

AUGMENTED REALITY means more than just placing virtual game pieces in space. Your possibilities are limitless. Show your customers your product range via AR technology.

Web AR is short for "Web-based Augmented Reality" and is a technology that does not require a mobile application to function. After the user:s scanned in a QR code or clicked a link, using the mobile web browser to launch AR experiences directly from smartphone or tablet. This accessible user experience is one of the main reasons why WebAR experiences are becoming increasingly popular in the web browser.

In this way, customers can view products of all kinds in advance, making it easier for them to make a purchase decision. AR without any app download from Play Store or App Store, simply directly in the browser of the smartphone.

Just try it for yourself right now!

Try it for yourself!

WebAR Halder

Halder
Hammer

TorstenFell_Mocup2

Torsten
Fur

NeuschwansteinMocup

Germany
Tourism

Thales_Mocup_withoutWhite2

Thales

Advantages of WebAR

Completely without app

WebAR applications are browser-based, eliminating the need for annoying app downloads.

Easy to share

Using a QR code or link, the application can be easily shared with your audience.

Long range

WebAR is compatible with both iOS and Android devices. 

With or without marker

3D models and videos can be placed freely in the room or on a picture motif.

Simply update

AR applications can be updated quickly and conveniently via the Internet.

No App Store necessary

The costs for the App Store are eliminated. Customers get to the application without detours.

What are particularly popular use cases for WebAR?

There are numerous possible applications for WebAR technology. A selection of some popular applications are

Digitally supported billboard advertising

WebAR, or web-based augmented reality, offers a refreshing twist on traditional billboard advertising. By combining physical billboards with digital augmentations, WebAR provides an interactive and immersive experience for the viewer. Here are some notes about billboard advertising with WebAR.

Product packaging with AR

A product packaging with Augmented Reality (AR) is an innovative way to impress customers with an interactive and engaging experience. AR enables digital content to be projected onto physical objects when viewed through an AR-enabled smartphone or tablet camera.

E-Commerce with WebAR

Give customers the ability to view any product as a digital twin, in 3D, in their own environment. The products can also be customized in real time or play animations, giving the customer an idea of the possibilities to personalize products.

Upgrading magazines with WebAR

WebAR offers numerous opportunities to transform traditional media such as magazines and business cards into interactive experiences. Simply , place a QR code on the print media that takes customers directly to the AR experience.

Launch your WebAR experience via social media, email marketing, or directly from your website. Via a link or directly embedded, your customers can reach the application easily and quickly.

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AR portals, mini-games and virtual scavenger hunts

WebAR can also be used to create mini-games that users can play directly in their browser. These games use the real world as a stage and add digital elements to create an interactive experience. Provide your audience with immersive experiences, customized for your brand. Use elements like gamification to engage customers and drive valuable actions.

Our years of XR Expertise

With Design4real you have the right full service provider in the field of XR and Metaverse at your side! There are plenty of good reasons for this: Our first-class technical know-how. Our years of experience in the field of immersive media. But above all, our passion with which we Augmented Reality Apps and Virtual reality applications develop products that meet the highest standards. 

Customers who trust us:

Frequently asked questions about WebAR

WebAR brings augmented reality directly into the mobile browser - without installing an app. Via a link or QR code, users load a 3D experience that runs on modern iOS and Android devices. Below you will find answers to the most frequently asked questions.

WebAR (Web Augmented Reality) enables AR experiences directly in the browser. Users open a link or scan a QR code and the content is rendered on the client side using web technologies such as WebGL/WebXR. An additional app is not required.
Low barrier to entry (no app download), greater reach and faster campaign playout. WebAR is cross-platform, easy to share and ideal for marketing, events and print extensions.
Current iOS and Android smartphones with modern browsers (e.g. Safari, Chrome) are supported. The exact feature depth (e.g. WebXR access) varies depending on the device/OS version and browser. We always recommend the latest system and browser version.
Typical use cases: product visualization in e-commerce, interactive packaging and print campaigns, POS/event activations, education/training, out-of-home and social extensions. WebAR measurably increases interaction and dwell time.
Most frequently via a QR code on print/packaging or a short link in social/ads. The code opens the WebAR URL, the device may ask for camera access - then the 3D experience appears (e.g. products placed in the room).
Optimized 3D assets (low polygon count, compress textures), glTF/GLB formats, efficient lighting/shaders and CDN hosting for fast loading times. Clear onboarding cues (movement, light, distance) ensure a good user experience.