Germany Tourism: UNESCO World Heritage Sites in AR

Experience German cultural treasures in augmented reality

Agency: Design4real, Munich

Client: German National Tourist Board

Aim of the project:

Design4real has made German cultural treasures digitally accessible using modern augmented reality technology. The agency developed immersive AR experiences for the German National Tourist Board and the UNESCO World Heritage Sites Campaign 2023, allowing visitors to experience important castles and historical sites virtually. This brings culture into the digital world in an innovative way.

Challenge:

A particular challenge for the Design4real team was to reduce the complex scanned 3D data sets to meet the requirements of the Facebook AR platform Spark with a maximum file size of 4 MB, while at the same time ensuring an appealing presentation of the buildings.

Results:

Virtual staging of German castles

On behalf of the German National Tourist Board, Design4real has brought three of Germany's most famous castles to life in augmented reality (AR). The castles of Neuschwanstein, Charlottenburg and Moritzburg were captured in detail using the latest 3D scanning technology (photogrammetry). Thanks to the innovative AR staging, these historic buildings can now be virtually placed on any living room table in the world and viewed in 3D from all perspectives. Users can experience the splendor of these castles up close, as if they were actually there.

Experience UNESCO World Heritage Sites

For the 2023 campaign of the German UNESCO World Heritage Sites, Design4real has brought further architectural masterpieces into the digital world with the help of WebAR technology. The World Heritage Sites of Classical Weimar, Bergpark Wilhelmshöhe and Bamberg's Old Town were implemented as interactive AR experiences for Facebook and Instagram. Users have the opportunity to explore these important buildings as 3D puzzles and learn more about their rich history. In this way, history is brought to life and made tangible in a playful way.

Immersive AR experiences:
The impressive AR experiences can now easily be experienced virtually thanks to technology from Facebook and Instagram. The UNESCO World Heritage Sites have been implemented as interactive Instagram filters developed with the Meta Spark platform. With just a few clicks, these masterpieces can be placed directly on your own living room table, puzzled together and viewed in impressive detail from all sides. This innovative combination of history and modern technology makes it possible to experience culture in a completely new, immersive way.

Try it out for yourself: World cultural heritage right at home!

Experience the castles here in AR.

Or experience here one of Germany's UNESCO World Heritage Sites as an interactive AR 3D puzzle.

Let us advise you.

Are you interested in developing an AR, virtual reality or 360° application? You may still have questions about budget and implementation. Feel free to contact me.

I am looking forward to you

Clarence Dadson CEO Design4real