Before we dive deeper into the details, let's first understand what AR and VR virtual showrooms even are. Essentially, they are digital environments where customers can explore products in an immersive 3D environment. What makes them special is that they feel like they are physically on site, even though they are operating in the virtual world.
3D worlds play a key role in the development of these revolutionary showrooms. They provide a true-to-life, interactive environment in which visitors can immerse themselves and view products from different angles. These worlds are enriched with a wealth of information and details that enrich the shopping experience and support decision-making.
These virtual showrooms offer two different approaches:
1. Augmented Reality (AR) Showrooms: AR showrooms extend the real world with digital elements. Using AR-enabled apps on smartphones or tablets, customers can visualize products in their own environment. For example, you could place furniture in your living room, try on clothes, or display a car in your driveway. This technology allows customers to experience products in their personal environment before making a purchase decision.
2. Virtual Reality (VR) Showrooms: VR showrooms offer a fully immersive experience. Customers wear VR goggles and are transported into a virtual world where they can explore products. This ranges from a virtual tour of a luxury hotel to testing an electronic device as if it were in their hands. VR showrooms offer a high level of realism and presence, making them ideal for products that require detailed viewing.
Corporate design in virtual space
The 3D model of the showroom is carefully designed to reflect the company's corporate design. Every element, from product placement to color palette, is designed to reinforce the brand identity and ensure a consistent brand experience. Customers are thus immersed in a world that is both familiar and exciting, reinforcing the brand message.
With or without VR Glasses
For an even more immersive experience, visitors can experience the virtual showroom through VR glasses. This expands the possibilities for interaction and allows users to experience products and services in a way that was previously only possible physically. With VR glasses, the showroom becomes a multi-sensory experience that combines seeing, hearing and feeling to create an unparalleled shopping experience.
However, it is important to emphasize that a virtual showroom does not necessarily have to be based on VR glasses. This technology is flexible and customizable, and can also be optimized for the web and touchtables to provide greater reach and accessibility. This ensures that more customers have the opportunity to enjoy the interactive and immersive experience of a virtual showroom, regardless of the technologies or platforms they use. This multi-channel accessibility is critical to maximizing both visibility and interaction by providing a seamless, user-friendly experience for a wide audience.
Virtual showrooms open up a fascinating world of shopping. Discover the numerous advantages offered by this innovative technology.
Better product visualization: Customers can see products in their desired environment, which facilitates the purchase decision.
Increased customer loyalty: The immersive experience of AR and VR makes shopping more exciting and fun.
Location independence: Customers can visit showrooms from anywhere, making it easier to access products and brands.
Cost savings: Companies can reduce physical display space while offering a wider range of products online.
Immerse yourself in the inspiring world of virtual showrooms. Learn how leading industries are using this technology to engage customers in a whole new way. Here are some possible uses.
Furniture and interior design: Companies like IKEA offer AR apps that allow customers to place furniture pieces in their own living spaces to see how they fit and look.
Automotive industry: Car buyers can use VR glasses to test various car models and configurations to select the vehicle of their dreams.
Fashion industry: AR apps allow customers to virtually try on clothing and accessories before they buy them, reducing return rates.
Virtual showrooms in AR and VR are changing the way we shop and offer numerous benefits for both customers and companies. These technologies enable realistic product visualization, increase customer engagement, and enable a shopping experience that can be experienced from the comfort of home or on the go. In an ever-evolving digital world, virtual showrooms are undoubtedly an exciting step into the future of shopping. Stay tuned for more innovations and developments in this exciting industry!
Are you interested in developing a virtual showroom, virtual reality or AR application? You may still have questions about budget and implementation. Feel free to contact me.
I look forward to seeing you.
Clarence Dadson CEO Design4real