Augmented reality means more than just placing virtual objects in space. Discover the possibilities of using augmented reality marketing to present your products and services in a completely new way and inspire your customers. We can help you revolutionize your marketing strategy and create a unique, interactive experience for your target group on the Internet via apps or social media by using augmented reality technology.
There are numerous possibilities, Augmented Reality für Ihren Marketingerfolg zu nutzen. Mit AR lassen sich für interaktive und immersive Kundenerlebnisse erschaffen, die Ihre Marken fest in den Küpfen der Zielgruppe verankert.
For example, you can present your product range to your customers via AR technology. It works like this: you give your consumers the opportunity to project your products onto the live camera of their smartphone or tablet. When the user looks at the display of their mobile device, the new sofa is already virtually in their living room - in a 360° view.
Customers can view and configure products of all kinds in advance using augmented reality. This makes it easier for him afterwards easier to make a purchase decision.
Good news: You don't have to invest in programming your own app! Means WebAR technology brings unique augmented reality experiences to life directly on your cell phone or tablet via your web browser.
Arrange a consultation now and together we will find out which AR solution we can use to take your marker marketing to the next level!
WebAR, or web-based augmented reality, offers a refreshing twist on traditional billboard advertising. By combining physical posters with digital enhancements, WebAR enables an interactive and immersive experience for the viewer.
AR can help brands turn their product packaging into interactive platforms for customer experiences. By scanning the packaging with an AR app, customers can access a wealth of additional information about the product, find application instructions, or even play interactive games related to the product.
AR can be used to enhance traditional catalogs. Customers can view the pages of a catalog with a Augmented reality app or QR code and see 3D models of the products and interact with them. This can enable a deeper understanding of the product and increase the willingness to buy.
Give customers the opportunity to view each product as a digital twin, in 3D, in their own environment. Augmented reality (AR) plays a central role in online marketing by creating personalized customer experiences and strengthening brand loyalty. The products can also be customized in real time or play animations, giving the customer an impression of the possibilities for personalizing products.
The combination of AR and gamification developers and designers can create immersive and entertaining gaming experiences in the real world.
Ein Schlüsselbereich, in dem Augmented Reality im Marketing zum Einsatz kommt, ist die Product visualization. Beispiele zeigen, wie Unternehmen diese Technologie nutzen, um innovative Marketingstrategien zu entwickeln. Unternehmen wie IKEA nutzen diese Technologie, um den Kunden beim Online Shopping ein realistisches Bild davon zu geben, wie ihre Produkte in den eigenen vier Wänden aussehen könnten. Mit einer AR-Anwendung können Kunden ein Möbelstück auswählen und es virtuell in ihrem Raum platzieren. Dies bietet nicht nur eine bessere Vorstellung von Größe, Design und Farbe des Produkts, sondern hilft so auch, Fehlkäufe zu vermeiden und das Einkaufserlebnis insgesamt zu verbessern.
The possibilities for augmented reality marketing are immense. Virtual reality (VR) also offers exciting opportunities for interactive and immersive customer experiences. Show your customers your product range via AR technology. Das funktioniert so: Sie geben Ihren Konsumenten die Möglichkeit Ihre Produkte auf die Life-Kamera ihres Smartphones oder Tablets zu projizieren. Schaut der Nutzer auf das Display seines mobilen Gerätes, steht das neue Sofa virtuell schon im heimischen Wohnzimmer – und das in einer 360° Ansicht. Erzeugnisse und Produkte jeglicher Art kann der Kunde durch Augmented Reality schon vorab betrachten und konfigurieren, um sich leichter für den Kauf entscheiden zu können. Dafür brauchen sie auch nicht unbedingt eine eigens programmierte App. Das geht auch mittels WebAR Technologie einfach schon über den Webbrowser direkt auf dem Handy oder Tablet.
Augmented reality (AR) in marketing is a groundbreaking technology that seamlessly overlays digital content into the real world to provide customers with an interactive and immersive experience. Imagine being able to present your products and services in a completely new way by integrating digital elements into the physical environment of your customers. This innovative method allows brands to reach their target audience in a way that goes far beyond traditional marketing strategies. By overlaying digital content with the real world, AR creates unique experiences that strengthen customer loyalty and increase brand awareness.
AR marketing is an advanced form of online marketing that harnesses the power of augmented reality technology to offer customers an unparalleled experience. By combining digital content with the real world, brands can present their products and services in a completely new and innovative way. Imagine if a customer could virtually place a new piece of furniture in their living room or see a new car in their driveway before they buy it. This type of interactive and immersive experience is what makes AR marketing so unique and effective. It allows customers to experience products in a realistic environment, making the purchase decision easier and increasing customer satisfaction.
With a market value expected to reach $88.4 billion by 2026, augmented reality is more than just a trend - it's a revolution. At Design4real, we have developed AR marketing campaigns that not only transform the customer experience, but also the way brands tell their stories and present their products. Augmented reality enables companies and customers to communicate in a new way.
At Design4Real, we go beyond conceptualization; we are architects of immersive experiences. We use augmented reality to create customer-centric, interactive and shareable digital content that can be experienced in real time via mobile or wearable devices.
AR marketing offers a variety of benefits for businesses that go beyond traditional marketing methods. Here are some of the most important benefits:
Improved customer loyalty and increased brand awarenessBy creating interactive and immersive experiences, companies can build a deeper connection with their customers and anchor their brand in the minds of consumers.
Increase sales figures and reduce returnsCustomers who can experience products in a realistic environment are more likely to make a purchase and less likely to return the product.
Improved customer satisfaction and increased loyaltyA unique and interactive AR experience can increase customer satisfaction and strengthen their loyalty to the brand.
Stand out from the competition and create unique experiencesCompanies that use AR marketing can set themselves apart from the competition and offer their customers unique and unforgettable experiences.
By implementing AR marketing, companies can address their customers in a new and innovative way and present their products and services in an interactive and immersive way. This not only leads to an improved customer experience, but also to stronger brand loyalty and higher sales figures.
Product presentations: Demonstrate products in a realistic and interactive way.
Event marketing: Create a unique experience for your target audience through AR-based advertising.
Print media: Enrich magazines, flyers and catalogs with interactive AR elements.
Out-of-home advertising: Transform streets, storefronts, or public spaces into interactive AR experiences.
Increase customer loyalty: A unique and interactive AR experience can strengthen customer loyalty.
Improve sales opportunities: AR-based product presentations can promote the sale of products. The potential buyer can virtually configure the product and place it already in his environment, thus facilitating the sales decision.
Brand awareness improved: Creating unique and interactive AR experiences can strengthen brand awareness.
We create your customized AR solution for you!
We develop apps for the Hololens 2, tablets and smartphones. It also works without an app with WebAR
◉ Design & Concept
◉ Prototyping & Deployment
◉ Operation & maintenance
For your trade fairs and presentations we create eye-catching presentations with AR technology.
◉ AR glasses rental
◉ AR Experience Worlds
◉ Virtual brand experiences
Our AR agency designs individual solutions according to your needs.
◉ AR product visualization
◉ Virtual and interactive
◉ Present your app anywhere
Improving the customer experience. Increase brand awareness. Strengthening customer loyalty. Open up new sales channels.
